In June 2009 the European Parliament is elected. So far the EU's common knowledge only a few voters. An EU election campaign, which has now started to change that. What is important to the European Parliament shall provide for much: For years, falling voter turnout.
pale and large pores, the plucked chicken is in a white styrofoam cup, firmly wrapped in cellophane. No sticker tells you where the poultry was produced, no stickers, told where buyers can complain if they suspect rotten meat. Unlike the consumer-protection compliant »EU chicken." Liegtt Although pale and unappetizing white in a bowl, but so many labels provide information about the origin, production or warn Ekelfleischgefahr. Here, the buyer knows that is what he was getting into.
The chickens can be seen from April to Europe on the official campaign posters of the European Parliament - and others adapted to the country. In Germany, this means protecting it on the billboards "consumers - but how," as the French "Quelles informations sur les Etiquette"?. Even the election logo - a yellow, hand-drawn star Europe - has been adjusted linguistically. In Germany, is the slogan "Your Decision, "in France" A vous de choisir. "
There is a concerted communications campaign on a grand scale, with which the European Parliament wants to stop a downward trend. Since the first European elections in 1979, voter participation in the EU fell from 62% to end at 45.5%. In Germany in 2004 only 43% of eligible voters went to the polls in France almost 43%. That in this election, the parties will be significantly higher, is not expected before. A Europe-wide opinion survey conducted by Euro barometer in January 2009 found that only 26% of respondents knew anything, that will take place in June European elections. And only 51% said they trust the European Parliament.
The campaign is therefore to first communicate that held elections and draw in a second step on the importance of the European Parliament. The voters could thereby directly decide, take what political direction the EU such as the energy policy should look like in the future, it brought in March, the Vice-President of the European Parliament, Alejo Vidal-Quadras and Mechtild of Rothe for presenting the campaign to the point .
Well packaged consumer protection: campaigning for the 2009 European election
15 000 billboards in 100 cities in the EU should Awareness . Wake Four meters high 3-D outdoor installations, multimedia speakers, in which the voters their views can accommodate a variety of topics on video and TV and radio spots complement the 18 million € expensive campaign by the Designed German advertising agency Scholz & Friends. The election campaign of the European Parliament is purely informative. It draws attention only to the elections, not campaigns for individual parties. The need to wage their own campaign.
The budgets for this are much smaller. In Germany, the Greens have set aside € 1 million, 1.4 million €, the FDP. European elections are still so called "low-key campaigns," says the political scientist Erlangen Christina Holtz-Bacha in the weekly newspaper Parliament . Campaign is expensive and in the election year German parties would rather save the resources for the fall - then that is federal election. Not least because they suspected of being able to mobilize voters no issues with Europe, so Holtz-Bacha on. "Many do not even know what the European Parliament and what it does"
sprinting for Europe. Seante spot of Berlin for the European elections in 2009
Ignorance is a tradition. Just as the contempt of the House. made for decades in Germany send even the saying "Do you have a grandpa him to Europe," the round - combined with the popular notion that droves state or federal politicians would be disposed of in generall to Brussels. The European Parliament has been powerless, so unnecessary instance. In 1958, the Parliament constituted the first time - as a parliamentary assembly within the mining union, the nucleus of the current EU. At that time, the members drawn from governments, and were mainly national parliament representatives, who had dual mandates and have made all appropriate control or information rights.
which can now no longer an issue. The European Parliament, together with the European Commission and the 27 EU governments derMinisterrat
an influential team player in the European leadership triumvirate. The 785 MEPs share with the Council of Ministers and the legislative power to decide on an equal footing with more than two thirds of the EU legislative proposals. In areas such as environmental policy, transport, consumer protection, immigration and all matters concerning the internal market, Parliament may amend legislative proposals of the EU Commission, or reject it. Said the delegates rejected, for example, in July 2005 a Commission proposal on the patentability of software inventions from - what the end for a lot of free "open source" - would have meant programs.
Given the fact that today the national parliaments in key policy areas can not decide, because EU law already determined in substantially its national law, so checking it thoroughly to make a cross on the European elections bill. And this is also the European election campaign content by trying to communicate to the discretion of Parliament. The campaign focuses on important social, economic and ecological core areas in which the voters can determine the direction. It addresses issues such as: Should there be more or less Provide security? How much control should be exercised over the financial markets? Europe is a fortress around itself off against illegal immigrants?
this case, the European Parliament is set to the "Obama effect": The American presidential candidate was present in all social media sites, so just mobilized young voters and was also a trendy-sexy image. This should now work in the European elections. MySpace, Facebook and Flickr to get votes - especially among young voters. Its own TV channel on YouTube, the Parliament has already. In other social media sites but not much parliamentary activity is seen. But the Austrian Information Office of the European Parliament has an active account on Facebook - with 846 geaddeten users.
But there are on Facebook or other accounts with respect Parliament. However, users have created. Two groups play about the years of discussion, whether the parliament meet on both in France and in Belgium is. Strasbourg is currently in the race: the group "Pour que le Parlement européen reste à Strasbourg" has 1.037 members, the group "Pour que le Parlement européen reste à Bruxelles" only 349th Another group has a clear message: "Fuck the European" Parliament. Registered users are currently only 15 members. Yet.
Links:
The official voting page of the European Parliament: Here
The site of the Office in Germany: Here
The European Parliament on Wikipedia: Here
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